KLM Live Reply: another awesome social initiative from KLM Royal Dutch Airlines.
Funny. Sadly true as well.
The value of a Facebook fan is zero. Unless you do something with them and for them. - Augie Ray in an interview with We Are Social.
We need to connect with consumers on their own terms, and those terms are constantly evolving. There’s not just one model—you can’t say, we’re going to do this, and then exclude other new platforms.” - Brian Niccol, chief marketing officer of Pizza Hut on Pizza Hut’s 4sq promotion.