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Personal manifesto v.283

Tue, 14 Aug 2012 17:42:46 -0500

Read. Write. Learn something new every day. Be bold. Be yourself. Fight for what you believe in. Do...

52for52: Thinking, Fast and Slow Daniel...

Mon, 21 May 2012 02:30:26 -0500

Thinking, Fast and Slow

Daniel Kahneman

★★★★☆

Humans.

Another book by a Nobel Prize laureate. There might be a theme here.

I pre-ordered this book late last year in hopes of gaining a more complete and coherent understanding of human behavior, decisions, judgement and biases, delivered by Daniel Kahneman, a psychologist whose work has challenged the rational model of human behavior and impacted economics, public policy, medicine and politics. Mission accomplished. “Thinking, Fast and Slow” provided a coherent framework that allows me to understand my prior pieces of knowledge about human behavior beyond knowing what people will do in situation X or Y, but also understand why this happens and what might cause different behavior than expected.

Daniel Kahneman brings together biases, System 1 and System 2, Humans and Econs, framing, loss aversion, risk seeking, overconfidence and many other concepts in a thorough and coherent story about us, humans.

“Thinking, Fast and Slow” is an incredible book for anyone who is interested in understanding how humans make decisions and process information. With its numerous personal examples and scientific experiments linked in a coherent story, this book is a good guide to human behavior for people who consider humans perfectly rational and for people who have basic knowledge of behavioral economics. More importantly, with its practical advice and different techniques on when to trust intuition and how to tap into the benefits of slow thinking, this is a great self-help book.

A few of my favorite takeaways are:

Cognition is embodied. We think with our bodies, not only with our brains.

Familiarity is not easily distinguished from truth.

People are unwilling to deduce the particular from the general and willing to infer the general from the particular.

Prediction matches evaluation.

Creativity is associative memory that works exceptionally well. (For more on this, read Jonah Lehrer’s “Imagine.”)

52for52: Up and Out of Poverty: The Social Marketing...

Fri, 20 Apr 2012 08:19:24 -0500

52for52:

Up and Out of Poverty: The Social Marketing Solution

Philip R Kotler

★★★☆☆

Marketing for good.

Most people who don’t know much about marketing, and some who do know, think of marketing as promotion, not recognizing that, instead, it is a process that usually ends up with promotion. This is exactly what makes this book very helpful for nonprofit organizations, governmental agencies and businesses - it focuses on how all elements of marketing can be used for social good, not just the promotion aspect.

Sending messages with...

Fri, 20 Apr 2012 06:32:07 -0500

Sending messages with Moleskin.

http://bit.ly/designweek12_sms - Moleskine celebrates the 20th anniversary of SMS texting with a hacked notebook. With its elastic band, the notebook turns into a ballistic device that launches analog SMSes included inside. Designed by: Pietro Corraini

52for52: Imagine: How Creativity Works Jonah...

Fri, 20 Apr 2012 06:29:52 -0500

52for52:

Imagine: How Creativity Works

Jonah Lehrer

★★★★☆

Understanding creativity.

While many of us have wondered about the origins, processes and secrets of creativity, Jonah Lehrer has turned this old inquiry into the topic of his new book Imagine: How Creativity Works.

Lehrer shatters the myths of muses and divine powers. He challenges our perceptions of creativity and “creative types” and demonstrates that everyone can be creative because “creativity is a catchall term for a variety of distinct thought processes” that involves a phase of research, a phase of experimentation and frustration, a moment of insight and an execution phase. A finished product is a result of multiple forms of creativity, not just a single “a-ha” moment.

“Creativity shouldn’t be seen as something otherworldly. It shouldn’t be thought of as a process reserved for artists and inventors and other ‘creative types.’ The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, the brain is automatically forming new associations, continually connecting an everyday x to an unexpected y.”

Finding the right connection is what we call an insight, the term with which most strategists have a love/hate relationship. But even insights don’t occur in 0.003 seconds as we think because the brain needs to investigate all possible connections to find the one that solves the problem. I can’t think of a more appropriate scenario to use the needle in a haystack metaphor.

When we talk about our projects we tend to focus on the insight phase of the creative process and leave out the phases of research, experimentation, thinking, despair and frustration. We forget to mention the days when our projects seemed impossible to solve, when we wanted to quit, when we wanted to go to the bar and start drinking at 10 a.m. Instead we focus on the breakthrough moments because they are exciting and reaffirm the idea of the creative genius.

The irony is that most of our insights come when we stop searching for them, when we step out of the elevator or when we order a drink. These “a-ha” moments don’t solve only part of the problem. They present a complete and elegant solution to a problem that until just seconds ago seemed impossible.

“When you look at where insights come from, they come from where we least expect them. They only arrive after we stop looking at them. If you’re an engineer working on a problem and you’re stumped by your technical problem, chugging caffeine at your desk and chaining yourself to your computer, you’re going to be really frustrated. You’re going to waste lots of time. You may look productive, but you’re actually wasting time. Instead, at that moment, you should go for a walk. You should play some ping-pong. You should find a way to relax.”

The last phase of the creative process is execution, which requires a different thought process. This phase involves great attention to details, focus for a long time and commitment to create the perfect combination of different elements. The selection of the right colors, sizes, images, fonts isn’t the result of a-ha moments but of patience and attention to details. The execution process is very different from the insight moments. The creative thoughts in this phase tend to be minor and incremental — “one can efficiently edit a poem but probably won’t invent a new poetic form.”

After identifying the different thought processes and elements of creativity, Lehrer reveals the importance of embracing childlike curiosity, adopting an outsider’s perspective, collaborating with different people, daydreaming productively and learning when to wander and wonder and when to apply concentration. He unveils the secrets behind building great teams, productive companies, vibrant neighborhoods and effective schools.

Lehrer introduces us to the writing habits of Bob Dylan, the drug addictions of poets, the infusion of chemistry thinking behind the invention of new cocktails and the thinking behind Nike’s famous slogan. He explains the creative explosion in Elizabethan England and the creative processes and culture of Pixar and 3M. And this is exactly what makes Imagine an outstanding book - connecting seemingly unrelated stories and experiences, culture and human insights, people with various backgrounds and groundbreaking science, it is an epitome of creativity.

The creative process.

Mon, 02 Apr 2012 11:20:59 -0500

The creative process.

A journey is not a trip.

Sun, 25 Mar 2012 11:52:43 -0500

A journey is not a trip.

The reason why I travel. via theelementoflove

Mon, 12 Mar 2012 04:19:52 -0500

The reason why I travel.

via theelementoflove

Stunning. Masterful. Elegant. Vibrant. Cartier. 2 years in the...

Wed, 07 Mar 2012 06:06:20 -0600

Stunning. Masterful. Elegant. Vibrant. Cartier.

2 years in the making to celebrate Cartier’s 165-year history.

52for52: Medici Effect: What Elephants and Epidemics Can Teach...

Wed, 07 Mar 2012 05:52:20 -0600

52for52:

Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Frans Johansson

★★★★☆

Inspiration.

The Medici Effect is a book about innovation, creativity, courage and intersections. It makes a case for learning broadly and being curious. It is an inspiring invitation to explore other areas and a friendly reminder to always pursue our side interests.

Social entrepreneurs: Pioneering social change though business

Mon, 05 Mar 2012 05:34:16 -0600

Social entrepreneurs: Pioneering social change though business

When I grow up I wanna work in advertising.

Thu, 23 Feb 2012 11:22:00 -0600

When I grow up I wanna work in advertising.

"“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you..."

Mon, 20 Feb 2012 11:35:47 -0600

““People are taking the piss out of you everyday. They butt into your life, take a cheap shot...

The recipe for innovation: create a culture of innovation.

Sat, 18 Feb 2012 13:24:09 -0600

The recipe for innovation: create a culture of innovation.

Success. via @tallbonez

Sat, 18 Feb 2012 13:20:29 -0600

Success.

via @tallbonez

Everything is a Remix - all parts

Thu, 16 Feb 2012 16:10:45 -0600

Everything is a Remix Part 1 from Kirby Ferguson on Vimeo. Everything is a Remix Part 2 from Kirby...

Other components being equal, bigger and denser cities are the...

Thu, 16 Feb 2012 07:31:44 -0600

Other components being equal, bigger and denser cities are the most productive and most innovative because they make communication and the exchange of ideas, services and goods easier. Denser cities bring people closer together, facilitate interaction, serve as processors of information, provide a climate in which innovation can flourish and encourage entrepreneurship.

via 52for52

Why I love this book. 52for52: Quiet: The Power of Introverts...

Thu, 16 Feb 2012 06:40:45 -0600

Why I love this book.

52for52:

Quiet: The Power of Introverts in a World That Can’t Stop Talking

Susan Cain

★★★★★

Self-discovery.

I’ve always felt a bit uncomfortable in the USA: the fear of silence and the chit chat that’s associated with it, the need to always talk in meetings so you are not considered disengaged or not contributing, all the “You spend too much time in your head” comments, etc. This preference for extroversion was probably one of the biggest contributors to my culture shock when I moved here 5.5 years ago. However, I never considered myself an introvert because for me introversion meant being shy and antisocial and that’s not me. I enjoy being around and with people, but I also enjoy quiet time to think, read, write, wonder and wander. And this book was great at helping me realize that introversion and shyness aren’t the same thing. As explained by Susan Cain, shyness is the fear of social disapproval or humiliation, while introversion is a preference for environments that are not overstimulating. Shyness is inherently painful, while introversion is not. Not all shy people are introverts and not all introverts are shy.

Anywhere between 30% to 50% of people are introverts. They are the ones who prefer listening and thinking to speaking before thinking, reading to partying. They are the ones who innovate and create but dislike self-promotion. Often labeled as “quiet,” it is to introverts that we owe many of the great contributions to society—from van Gogh’s sunflowers to the invention of the personal computer. Although a bit biased, Cain claims that “thinker” is a label that can more accurately describe introverts than “quiet” does.

Cain shares her personal story and the stories of Asian American students, prominent professors and ordinary couples, charts the rise of the Extroverted Ideal in the USA, introduces us to many successful introverts and questions the dominant values of American business culture, where forced collaboration can stand in the way of innovation and where the leadership potential of introverts is often overlooked. She draws on research in psychology and neuroscience to reveal the differences between extroverts and introverts. Introverts recharge by being alone, while extroverts need to recharge when they don’t socialize enough. The biggest difference between introverts and extroverts, however, is the level of outside stimulation they need to function well.

Passionately argued, thoroughly researched and filled with indelible stories of real people, “Quiet” shows how undervalued introverts are in a society that cherishes extroverts, explains how much we lose because of this bias and gives advice for both introverts and extroverts on how to communicate better with each other, how to raise introverted children, how to balance the need for quiet time with the need to engage in overstimulating and exhausting activities. And I think this is what makes the book incredible: it’s a great read for both introverts, as a tool to learn more about our strengths and become more confident in ourselves, and for extroverts, as a tool to help them understand us. It has the power to change how society sees introverts and, equally important, how introverts see ourselves.

How to be an explorer of the world

Thu, 16 Feb 2012 05:30:42 -0600

Source: middlechildcomplex.tumblr.com via HOLSTEE on Pinterest

Pretty impressive interactive animation of Starry Night.

Mon, 13 Feb 2012 20:48:51 -0600

Pretty impressive interactive animation of Starry Night.