Have I told you how much I love Patagonia? A brand that is and does, not just says. The Common Threads Initiative is the bravest thing I’ve seen in a long time. shoutsandmumbles: Patagonia is taking a different approach to email marketing: telling customers NOT to buy their product. 
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Have I told you how much I love Patagonia? A brand that is and does, not just says. The Common Threads Initiative is the bravest thing I’ve seen in a long time.

shoutsandmumbles:

Patagonia is taking a different approach to email marketing: telling customers NOT to buy their product. 

Source: shoutsandmumbles