The key is to try different iterations of teams; T-shaped, pear-shaped, whatever the case may be! The point is that we need to have a balance of voices in the room–it could be a trifecta of smarts that lead strategy (a communications planner, a digital strategist and a brand strat), could be a technologist, planner, creative combo. Any way you slice and dice it, you have to get the right problem solvers in the room for the problem at hand.
About
Wanderer and wonderer. Strategist, sponge and amateur ethnographer. Love child wanna be of Dan Ariely and Jacqueline Novogratz. Interested in the convergence of communications, culture and technology to create social impact. Likes chocolate, dogs, books, the interwebs, people, sangria, wine, sunny days.
Me, Elsewhere
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