““The days when you only had someone put together a television or a magazine ad out there and then waited three months to see if it worked are over,” he said. “The old line separating church and state is not gone, but is definitely a more blurry one. And brands that are authentic, not shameless or opportunistic, have a chance to create content that people will pay attention to.”
“We are not in the publishing business; we are in the editing business,” she said. “But if I were in the media business, I would be concerned because it used to be that in order to reach a certain kind of consumer, brands used to have to buy ads in relevant magazines or with a certain kind of television programming. That’s clearly not the case anymore.”
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